EMHomebuy’s TV campaign
13/09/2007
Housing providers across the East Midlands are collaborating in a unique advertising campaign to highlight affordable housing available in the area.
For the very first time, housing associations are joining forces to reinforce their message with a two-week television campaign. The collaboration sees Derwent Living, East Midlands Housing (EMH), Eastern Shires, MHT, Bedfordshire Pilgrims and Riverside get together to promote affordable housing in the East Midlands.
The TV advertising campaign will run on Central TV for two weeks from 17 September. This will promote part-buy, part-rent initiatives and will encourage the viewers to find out more.
The campaign will be launched on 21 September at Pride Park, Derby when there will be representatives from each housing association. Among the guests at this prestigious launch will be local authorities, MPs and key agencies from the East Midlands.
Chief executives will speak about the importance of affordable housing and the government’s announcement to provide three million more affordable homes by 2020.
Chan Kataria, group chief executive of EMH, said: “Newspaper headlines seem to be continually drawing attention to the problems faced by first-time buyers and those on low to moderate incomes as house prices continue to rise.
“Through this campaign, we as housing providers are working together to help promote affordable home ownership schemes to a wide audience.”
This is another exciting development for EMHomebuy after recently having the contract extended as homebuy agents for Derbyshire, Leicestershire and Nottinghamshire. The contract, which was due to finish in April next year, will now be extended until 31 March 2009.
www.emhomebuy.org.uk